That was lifted in 2016-17, but to date the handful of significant foreign direct investment plays have been in the exhibition sector, not production or distribution. Kurt Rieder, Fox’s executive VP, theatrical distribution in Asia, says Indonesia has the scale (box office has grown at an estimated 28% per year for the past four years to hit $345 million in 2017) and development potential that makes it of great interest to the Hollywood studios. Despite the film being Fox’s first in South East Asia, there was no need to make things complicated. Rieder says the studio offered minimal script notes and largely kept out of the way of a solidly Indonesian team. Preparations, pre-visualization and rehearsals lasted for six months, ahead of a 74-day shoot on locations in West Java and in studios in Jakarta. Local firm, Caravan Studio and Chris Lie provided key costume and weapons design, while the large volume of VFX shots was farmed out to 10 local effects companies. The final picture was completed in 4K, exceeding Fox’s contractual requirement that it be delivered in 2K.

“With a producer as professional as Sheila (Timothy) our job was not to get in her way,” said Rieder. He also called Timothy a “marketing genius” who spent nine months on the promotional campaign and “hugely overdelivered compared with the p&a budget.” FILM WIRO SABLENG 212 PROFESSIONAL That campaign was in high gear at the XXI Epicentrum complex in Jakarta, where silat and contemporary dance routines jostled with half a dozen media partners and 20-plus consumer goods sponsors, headed by the Panther energy drink firm. A display of fan art posters lined one side of the red carpet. And teen girls became appropriately noisy at the appearance of Vino Bastian, a former model turned actor. Tencent-related Games firm Garena AOV was also on hand to give a launch to its mobile-only “Wiro Sableng” game. Werner, former head of Fortissimo, and Fox’s exec producer on “Wiro Sableng,” is now tasked with selling the film overseas. The game has already got an international release, that is set to include China. “With so much material, this film was of course something of an origins story,” said Timothy earlier this week.

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